Digital Marketing Implementation A Case Study in The Indonesian E-Commerce Industry
Keywords:
digital marketing, consumer behaviour, customer value, e-commerce industryAbstract
This study aims to connect digital marketing with customer loyalty in the e-commerce sector. It focuses on digital platform companies and how they can improve client loyalty through services, experiences, and product offerings. The study used descriptive qualitative research and relied on secondary data. Data collection methods included online monitoring and recording. The analysis process involved collecting, reducing, presenting, and formulating conclusions. The results show that consumer behaviour and technology are constantly changing. This requires strategies to engage customers through digital platforms. Some strategies include improving social media presence, implementing customer loyalty programs, fostering online community interaction, providing omnichannel experiences, and addressing reviews. Digital marketing strategies on online shopping platforms, e-marketplaces, and online auctions optimize digital platforms. This includes leveraging social media, using paid advertising, establishing e-commerce channels, and collaborating with affiliates and influencers. The research findings are unique and provide insights into sustainable enterprise strategies.
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